brand:

Verizon

project:

Digital Media Services

As a Telco, Verizon has been in delivery service since its inception. The conglomerate is now launching a Digital Media Services (DMS) company to offer end-to-end solutions for content providers, giving them the ability to move video over Verizon’s ever-expanding LTE network. Our strategy and content teams have created a messaging framework that will allow DMS to clearly communicate its value and differentiators to multiple audience segments.  As a result, we're facilitating a consultative sell, which is a differentiator on its own for this product-driven marketplace.

Following our messaging and website launch for the annual NAB conference, DMS teams are in the process of closing multiple Fortune 500 clients, even before the full product suite has launched. DMS will be launching its next set of features in 2013 and will offer a complete end-to-end solution with the most robust suite of services in digital media and video delivery to Over-the-Top Retailers, Content Owners, MSOs and Start-Ups by 2014.

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