brand:

Nikon

project:

The Hotshot

Nikon needs to consistently communicate its products’ point of difference. Knowing it has stark competition, along with the inroads made by Smartphones, Nikon looked to us to help better communicate why they matter.

We developed a branded storyline that communicates superior image quality, with visuals featuring Nikon products as heroes and sophisticated graphics which position them as premium.

As a result, Nikon continues to show increased growth amidst tough competition. The Coolpix line specifically, which has the toughest challenge, has continued to attract consumers because of its high end image capabilities.

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