Nikon 1 Video Project
Made for the 2012 holiday season, the Nikon 1 series video was intended to identity, qualify, and upsell the Nikon 1 system. Since the Nikon 1 is Nikon's first newly designed camera systen in a generation, it's not always easy to recognize a potential customer. The video was created as a solution for this challenge. As part the Nikon Dealer Toolkit, the video was made specifically as a sales demo and functioned as a training tool for Nikon salespeople.