brand:

Mountain Dew

project:

DEWeezy

We created and executed a multimedia campaign to increase Mountain Dew’s awareness in the urban market. Teaming up with superstar Lil Wayne (in his first endorsement deal) and legendary rock photographer Jonathan Mannion, we created a visual identity as bold and original as the product.

Kicking off at SXSW, with PSA's, OOH and POS advertising, social media and digital experiences -- we even opened a skatepark in New Orleans -- featuring iconoclastic talents Lil Wayne, country singer Jason Aldean, skateboarders Paul Rodriquez and Theotis Beasley, snowboarder Danny Davis and rapper Mac Miller.


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  • The Center
  • DEWeezy
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  • Nikon